Received a comment on the main blog about whether this project would be mainly branding or promoting, and how much info have Ii’ve got together about my client.
I feel this project has a bit of both elements. The branding would coincide with the non-stereotypical visuals used to represent him and his vision. The promoting side would be used to further establish the client, generate interest and draw in more potential paying clients, which is also something that the client needs. The documentary is more of a live biography with elements of the processes he goes to accomplish his outcomes. I chose to do this instead of the written format as Props (Propa) feels that written format of bios found on websites and myspace accounts are extremely one dimensional (boring). All the info on him has already been gathered, the next step is to put it all together.
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